Janrain took another step this week to go beyond its origins as a provider of social sign-ons.
The consumer identity management provider launched its Identity Groups, which allow device and account owners to set up their own private groups, with various levels of access.
Essentially, it’s a kind of consumer-controlled version of Microsoft’s Active Directory. Director of Product Marketing Sven Dummer told me that, as far as his company is aware, this is the first service that gives end users the ability to set up and manage their own identity groups across any subscribing device or service.
In a typical use case, the owner of a home alarm system could give varying levels of access to other family members, as well as the alarm system repair service and a handyman who makes monthly visits.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.