Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends.
Blockchain could solve all our problems — or not
Seems like everyone is talking about blockchain, the distributed shared ledger that promises to keep transactions secure and anonymous. Most know it as the technology behind bitcoin. Yes, bitcoin itself is arguably caught up in some hype, but the future for blockchain looks promising.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.