Shop Hayward, the new online interactive business tool aims to connect local businesses with local shoppers. In recent years visitors would come to Hayward Wisconsin during tourism season and ask the question, ‘What is there to do in Hayward Wisconsin?”
In previous years, Hayward Wisconsin businesses would rely on local media sources; newspaper, radio, publications, billboards, and indoor advertising.
Former State of Local Advertising
Most recently, businesses slowly migrated to Google, however, a lot of the information was incorrect, missing pertinent elements, and others were duplicates. This is a challenge for Google to help connect visitors with local businesses. A secondary method included liking Facebook pages.
Facebook News Feed Algorithm Changes
However, the Facebook News Feed Algorithm made it increasingly difficult to produce an organic reach with business page posts. On average, business pages are providing a 6.5% organic reach on posts. This has leveled the playing field for small businesses that aren’t boosting posts or paying for paid advertising on content posts.
This change forced numerous businesses to spend money on boosted posts and paid advertising. The challenge that exists, here, is that most small businesses that would classify as “mom and pop” shops, aren’t versed in digital advertising best practices. The majority of their advertising dollars would go to waste, and produce less than desirable return-on-ad-spend metrics.
Introduce the Local Interactive Directory
In 2019, there had been an increase in counties, and cities building out directory websites. The challenge that still exists with directory websites is they lack content and interactivity. The common directory websites include chamber of commerce, business associations, business leagues, or professional associations. These localized directories struggle with ranking properly in Google due to the lack of content, therefore nobody ends up truly seeing the directory website which was intended to promote local business.
The solution was to develop interactive local directory websites. These types of websites provide visitors to view business listings in the immediate area. These business listings contain information about the business, images, videos, click-to-call options, website links, redeemable coupons (physical or digital), as well as promote events, job listings, and read up on local news directly from the business listing. These types of sites are interactive in nature and allow visitors to take advantage of the platform to order online, book appointments, view menus, and make informed decisions by seeing all encompassing information related to the business search.
The best part is that this is truly local business. Platforms like Yelp, Google, TripAdvisor, and other nationally known platforms also promote businesses located outside of the city, town, county or region you’re intending to promote. This poses a challenge for those who are unfamiliar with the area and simply looking for a night of entertainment in Hayward Wisconsin, best restaurants in Hayward Wisconsin, or Hayward Wisconsin Resorts, to name a few. These are the types of searches that will be provided within the Shop Hayward web app. There are a wide range of benefits associated with an interactive online directory.
Benefits of interactive online business directories
Let’s look at the top 6 benefits of online business directories and see how they can do wonders for your business. With an interactive online business directory, you can:
1. Enhance your online presence
When you search for your business on search engines like Google and Bing, you may come across your business listings on several directories where you never submitted for business details. This happens because many business directories and listing websites extract business details from larger directories and create listings. Shop Hayward provides only what you submit to the platform, and will show exactly what you want visitors to see.
2. Improve your local visibility
Help your local community find you. Many large business directories do not offer advanced filter options that enable your customers to connect with you in your area. Local business directories are useful for targeting customers in your local community.
3. Get discovered easily
By ensuring that your business details are accurate on different online web directories and listing websites, you can increase your chances of getting discovered whenever customers search for services or products like yours, even if they don’t search your business name directly. This comes in handy as a majority of customers don’t search for a business name when looking for a service or product. On much larger platforms, you pay to play. If you have the budget, you can show up higher in the directory search listings. In Shop Hayward, you’re categorized by industry, and searchable within that category, you do generate customer reviews and the highest rating businesses submitted by locals will provide you with much better results, based on consumer reviews.
4. Create your brand awareness
When customers perform a search in an online business directory, a list of matching results, each with a snapshot and business details are listed. To learn more about the business, you can click on it. In this case, even if the customer does not click on your business name, they still see your business. Each time a customer sees your business, it increases the awareness of your brand in the customer’s mind and improves your chances of getting business from them.
5. Boost your SEO
Enhancing your SEO with an interactive online business directory listing. Search engine optimization is the technique of using your web content in such a way that search engines find it useful and rank it higher in relevant search results. Online business directories and listing are a great platform to supplement your already existing web content and give it extra validation to gain the trust of search engines such as Google and Bing.
6. Dramatically reduce your marketing spend
In today’s digital business environment it is becoming increasingly difficult to market directly to individuals more likely to do business with you. Shop Hayward generates an average of 10,000+ visitors each month, you’re piggy backing on that 10,000+ visitor traffic to bring more awareness of your business. An interactive directory with 100 businesses can generate upwards of 40,000+ visitors each month, for one low flat rate fee you can tap into the 40,000+ visitors each month. There is no other platform on earth that allows you to tap into 40,000+ visitors each month for one low flat fee. Some businesses are opting to forego developing a website for promoting their business listing with advertising from Google and Facebook, driving traffic to these listing pages, to convert visitors to paying customers. You’re still saving on an overpriced web designer, and management fees that come with managing pages, ad campaigns and SEO.
Final Thoughts
While having your business listed on Shop Hayward is a great advantage, customers still have to find you in their local searches. Optimizing your business listing allows you to ensure that your business listing will show up as complete with loads of content for visitors to consume. The Shop Hayward team is here to help members of the Shop Hayward family update their business listing with the most relevant and reliable information as it pertains to consumers.
Shop Hayward is the only locally owned and operated advertising company in Hayward Wisconsin. Shop Hayward allows small to medium sized businesses to dramatically reduce their marketing and advertising budgets while generating measurable results to track how many customers every dollar produces.
Some of the most commonly visited pages include:
• Top 5 Restaurants in Hayward Wisconsin
• Restaurants in Hayward Wisconsin Offering Curbside Pickup & Delivery
• Shop Local: How to boost the local economy
For more information on joining the Shop Hayward family, please visit www.Hayward-Wisconsin.com and click on the “Add Company” button. Here you will find free listing information, as well as paid versions that come with Standard Membership and Premium Membership options.
Media Contact
Company Name: Shop Hayward
Contact Person: Curtis DeCora
Email: Send Email
Address:9664 N County Road NN
City: Hayward
State: Wisconsin
Country: United States
Website: http://www.hayward-wisconsin.com/
