A screen shot from a Crowd Machine video
When marketers need an application, they ask the IT department or they hire a developer.
If they want an application that utilizes blockchain, such as a smart contract, they go to a developer familiar with that technology.
But a startup named Crowd Machine is working to change that. They’re providing an App Studio where any non-technical user can build almost any application — including smart contracts and other apps that are stored on blockchains.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.