Welcome to Part 2 of my awesome series and we’ll be discussing some more common mistakes made by Expert Authors when trying to build their brand and credibility. I see many authors making these mistakes, which costs them enormously going forward. You have to remember, as a bloggers, it’s very important to build your reputation and if you fail to do so, you’ll lose loyalty quickly. The Internet is a huge resource of information and visitors have other options if you fail to do things right the first time. I’m actually being unfair by stating you can’t make mistakes, however, it’s true that there is very little room for error.
In Part 1 of the series, we looked at things like irrelevant content, self-doubt, and NOT tracking results. Now let’s look at “3” more common errors made by “expert authors”. Let’s jump right in…
Low Engagement
When writing content, it’s important you keep your audience engaged by providing them the information they’re looking for. I can’t count the number of times I’ve left a blog because I didn’t find the content and/or presentation engaging enough so it’s important you pay close attention to both. Here’s the problem,
You have to make sure your writing for every type of audience or you’ll have 50% engaging and the other NOT fully able to comprehend your content. Your audience might be from places where English is NOT their first language so take advantage of the tools available. For example, adding videos, infographics, and images is a great way to keep all your audience engaged. However, stick to your main topic idea and don’t go off track unless it’s necessary, which you’ll learn later on. Here are some tips…
- Use images
- Use Videos
- Create infographics
- Focus on structure
- Ask them questions for feedback
- Reply to feedback
Quick to Publish
Another common mistake made by expert authors is they are in a rush to publish. After the Google freshness update was introduced, many bloggers are under the impression more content means faster indexing and higher traffic. However, there is NO substitute for quality because in the end, that’s the bottom line for searchers. Google knows how important it is for quality content to be published so will always give preference to quality over quantity.
Expert Authors know when to publish content and know when it’s ready for viewing. They know the consequences of publishing content too quickly and it’s an easy way to lose readership, credibility, etc. Whenever you’re writing content, you want to ensure it’s completed before publishing and it doesn’t matter if it takes you a full month. I created an ultimate guide focusing on guest blogging. The guide is a combined 10,000+ words and required 2 months to complete. However, what’s awesome is the response afterwards. For example, it ranked on the 1st page for “3” main keywords within a month and continues to be the best guide online. How do I know?
Major players in my blogging niche continue to share and reference my guide with their audience.
Not Going Broader
Some niches are very tricky and over time, they start to broaden their reach online. For example, with link building and SEO, you always have new methods popping up everywhere, which is why it’s important to stay ahead of the trends. If you’re an expert blogger in SEO, then it’s important to keep researching and expanding your range so you can provide your readers the latest information. People are already in the notion that experts know the industry well so automatically expect to receive the latest news when available. However, if you fail to provide it to them, your audience will be very quick to jump over to another blog. Here are some things to keep in mind…
Always research your niche, especially when you know it’s rapidly changing, so you can provide your readers the latest information. If you’re NOT the one to provide the trends first, then it’s very easy for someone to leave and start following another blog. Ask yourself this question: Would you rather read a blog providing old methods or newer methods? This answer alone tells you the importance of broadening your reach. Always make sure when you broaden your reach, you stick within your niche. Sometimes, it’s very easy to fall off track, especially when many niches interconnect with each other. If you’re blogging about organic SEO, then stick to methods relevant to organic link building and don’t jump into paid, etc.