Companies have been working with influencers on marketing efforts and achieving good results, but what can marketers learn from influencers about growing brand fanbases?
An infographic by Filmora explores techniques that some top YouTube stars use to grow their subscriber base, and marketers should listen up.
According to Google, 60% of “YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality.” In short, those YouTube influencers are driving advertising decisions for Web-savvy brands that work with them, and they have a lot to teach any brand that wants to gain consumer trust.
For example, the infographic suggests collaborating with YouTubers by creating videos together, and it recommends commenting on other posters’ videos in a genuine—not sales-heavy—way.
It also advises including keywords in your titles and having clear, strong calls to action to encourage your viewers to subscribe. And, of course, once you’ve got those subscribers, turn them into buyers.
For more on how YouTube fame works and how to grow YouTube subscribers, check out the infographic:
Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don’t worry … it’s FREE!
Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.
LinkedIn: Laura Forer