Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests.
Ultimately, this observed, real-world location data is the bridge that links a person’s online activities with their online behavior.
[Read the full article on MarTech Today.]
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About The Author
Amy King leads product marketing at Valassis Digital, where she enjoys communicating the value of the data, activation, and measurement tools available to modern marketers.