Which Retail Sectors Is The Most Referable? [Infographic]


Influencer marketing is a hot topic right now. But your happy customers can be your best influencers of all.

A recommendation from a friend who loves your product is much more authentic and trustworthy. And since the new customers are the friends of your existing customers, they are a great match for your target market.

But are there certain sectors which are particularly likely to drive a referal, and how does this differ by demographic?

Research recently undertaken by OnePoll for referral marketing company Mention Me reveals some interesting differences by sector, as illustrated in this infographic.

Referral marketing by sector



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