The Road to Influencer Marketing [Infographic]

This infographic by Market Inspector is a visual roundup of influencer marketing today. Anyone new to influencer marketing can use this as a reference guide to understanding the benefits of working with influencers. 

Influencer marketing has been on the rise. As social networks continue to tweak their algorithms and expect us, marketers, to pay up to get our message heard, we need to find new ways to share content and build brand awareness. Today’s consumers are not marketing-blind either, so making sure you have an authentic message and communicate to them through a trusted space is important. This is where influencers come in. 

Check out the infographic below to explore possibilities of incorporating influencer marketing your marketing plan.