Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers
Our list below covers the standout features of the 20 best CRM tools for managing your influencer marketing campaigns.
Download FREE resource – Essential Digital Marketing Tools
To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools.
Access the Essential Digital Marketing Tools 2017
1. Revfluence
Revfluence integrates messaging within their platform, so brands can easily offer partnerships to one of their 500,000 influencers with a single click. Analytics enables marketers to fine-tune success metrics, like attributing purchases to specific followers, analyzing comment sentiment on sponsored posts, and more. Revfluence even includes product shipment tracking.
Pricing is available upon request. Clients include Calvin Klein, Tuft & Needle, and Grubhub.
2. Traackr
The Traackr platform was modeled after the top CRMs out there. Like sales CRMs, multiple marketing team members can be added to the tool, so they can manage their various influencers and campaigns. Besides discovery, outreach management, and advanced analytics, Traackr’s listening algorithms are designed to help brands engage not only with the influencers, but directly with their influencer’s audiences as well. This is enterprise-level software for brands who plan to spend a lot on influencer marketing.
Pricing is available upon request. Clients include Microsoft, Capital One, and Coca Cola.
3. Onalytica
Onalytica’s database of over 500,000 influencers is easily searchable based on a number of filters, including demographics, social network follower count, location, and type of influence. Brands can follow influencers and receive notifications whenever they post something. Onalytica’s unique network mapping feature reveals how interconnected your network of influencers are between you, your audience, and each other.
Pricing starts at $195/month. Clients include Microsoft, VMWare, and the British Heart Foundation.
4. Famebit
Famebit is an influencer marketplace for brands targeting younger demographics, especially millennials and Gen Z consumers. The platform’s other focus is on delivering quality, branded content over reach at any cost. Brands can submit campaign proposals with content guidelines, select influencers (called “creators”) who bid for the project, review content before it goes live, and finally, pay per project.
It’s free to join and list campaigns, but the platform charges a 10% service fee on all published projects. Clients include Canon, Sony, and Office Depot.
5. OpenInfluence
Formerly known as Instabrand, OpenInfluence uses AI to mine their database of over 300,000 influencers to find the best fits for your brand. ROI metrics get into the small details, including which keywords your posts perform best around – offering useful data for your SEO team. The software is also able to predict how well a campaign will perform, given your selected set of influencers and project parameters. OpenInfluence also differentiates itself by including Snapchat account stats, which are missing from most IRM platforms.
Pricing is available upon request, with free trials available. Clients include Fossil, Marie Claire, and Honda.
6. Upfluence
Upfluence focuses on bloggers, so brands can search for and select influencers to write about their brand, provide project briefs, and approve content before it goes live. This isn’t just bloggers who blog on their own websites, but ones with valuable and prominent contributor positions at top publishers. With their focus on written content, it’s no wonder Upfluence also offers content marketing services.
Pricing is available upon request. Clients include PayPal, Nestle, and Ralph Lauren.
7. Dealspotr Marketplace
Billed as the “LinkedIn for shopping,” Dealspotr connects brands, influencers, and shoppers all in one place, with the goal of finding the best deals and discovering new brands. Brands can share deals and promo codes on the platform, and use the Dealspotr Marketplace to connect with eligible influencers that match the interests and demographics of their target audiences.
The platform’s proprietary Influencer Score calculates optimal rates, based on the influencer’s past performance with other brands and the engagement reach possibilities for your particular campaign. Dealspotr has a special focus on micro-influencers – the types of influencers that are the toughest to find, but deliver the highest ROI for brands.
It’s free to join, and brands pay individual influencers by campaign. Clients include ZAFUL, VIDA, and jClub.
8. Pitchbox
The name gives it away – Pitchbox is all about the pitch. As one might expect, Pitchbox has more of a journalistic bent. Influencers on the platform tend to be bloggers, publishers, and online influencers, making it a boon for PR pros and content marketers. Brands can find contact information for influencers, manage outreach emails, automate follow-up, and track results – all by integrating with their own email provider.
Pricing starts at $195/month. Clients include FreshBooks, The Hoth, and Offers.com.
9. Webfluential
With its enhanced analytics and outreach tools available to influencers, Webfluential is more likely to attract entrepreneurial-minded influencers who are there to make money. For brands, this means you can expect a higher level of professionalism from the influencers you work with. They can create brand kits, build quotes, and reference data-backed success metrics. On the brand side, marketers can choose to invite their own influencers to the platform, or work with the ones already on there, reducing the need to manage relationships in multiple places. Messaging is included in the app along with discovery, retargeting capabilities, and reporting.
Pricing starts at $100/month. Free trials are available. Brands include Absolut, KFC, and Adidas.
10. Buzzstream
BuzzStream began as a link monitoring software and has applied those SEO skills to the world of influencer marketing. It lists a database of influencers, but its real value lies in its ability to quickly add and organize prospects. Users can download a browser extension and simply right-click to analyze influencers as they browse the web. Then BuzzStream will organize and display detailed analytics, areas of content focus, and more metrics for the selected influencers. Beyond that, the platform manages your communications with prospects, allowing you to save email templates and sending you reminders when it’s time to reach back out.
Plans start at $24/month. There is a free trial available. Notable clients include Rackspace, HomeAway, and Razorfish.
11. GroupHigh
GroupHigh is another influencer marketing CRM with a SEO bent. The platform focuses on bloggers, with a database of over 15 million blogs organized by content focus, reach, location, social following, and more. Beyond bloggers, GroupHigh pulls in Instagram, Twitter, and YouTube influencers. Brands can automate outreach and create segments of bloggers for specific campaigns.
Pricing is available upon request. Clients include Lowe’s, ModCloth, and Panera Bread.
12. BrandBacker
Currently, over 20,000 beauty, fashion, food and lifestyle influencers are signed up on BrandBacker. The platform also includes a discovery feature based on influencers you’ve selected in the past as well as other attributes from your profile like your industry or vertical. The program automatically finds new influencers and trending topics for you to save to your “Content Showcase.” The Content Showcase also includes a listening feature, monitoring your brand mentions across the web and social media. Brands have several options for how they choose to pay influencers, including cash, promo codes, or free samples.
Pricing is available upon request. Clients include Studio Gear Cosmetics, Hask Haircare, and One Direction.
13. TapInfluence
TapInfluence boasts a database of over 50,000 opt-in influencers, meaning they joined the program versus being sourced from around the web. The platform lets you search influencers by audience analytics – do their customers match your brand’s target customer demographics, household incomes, and personality attributes? Multiple projects and influencers can be grouped under a single campaign for easy, roll-up management. Finally, TapInfluence measures ROI by social media reach and engagement as well as your own metrics like confirmed sales. It evaluates your campaign’s performance by comparing it against the influencer’s previous work.
Pricing is available upon request. Clients include Fossil, SunTrust, and Panasonic.
14. Izea
Around since 2006, IZea is an old name in the influencer marketing landscape. The Izea SaaS platform allows brands to manage their influencer marketing campaigns in one central location, from initial discovery and outreach to tracking and retargeting campaigns. Like Dealspotr, Izea assigns a score to their influencers. Beyond the software, brands can outsource influencer marketing needs to Izea’s in-house team of experts.
Pricing starts at $250/month. Clients include Kraft, Toyota, and P&G.
15. Neoreach
Neoreach has made a name for itself by targeting Fortune 1000 companies, and the brands who want to be like them. Influencers are searchable by over 40 filters. The platform aims to make automation easy for brands to scale their efforts, providing roll-up views of contracts, deadlines, deliverables, and payment. Brands can also upgrade for additional help from Neoreach’s in-house marketing experts.
Pricing starts at $399/month. Clients include Discovery Channel, Amazon, and Walmart.
16.Grapevine Logic
Grapevine’s network includes 150,000 YouTubers and Instagrammers who all have at least 5,000 followers or more. Once brands set a budget and define their campaign goals and target audiences, the platform provides a list of recommended influencers and predicts campaign results. From there, brands can reach out, negotiate rates, and launch sponsored content projects.
Pricing is available upon request. Clients include Tweezerman, Walgreens, and Purina.
17. Speakr
Half PR, half social media, Speakr claims to be the top IRM solution for Fortune 500 brands. Their network of 37,000 influencers focuses on celebrities and macro-influencers with millions of followers, the likes of Kim Kardashian. They organize their network into clear interests, like moms, fitness fanatics, comedians, and gamers.
Pricing is available upon request. Clients include Disney, Best Buy, and Wendy’s.
18. Klear
Klear is an influencer search engine first and foremost, and an IRM second. Klear boasts an impressive database, having mined 500 million profiles across 5 years of historical data on the web. Beyond detailed information on all the influencers, the platform provides easy views for even the most Luddite of CMOs to understand how their team’s campaigns are performing. The graphic-heavy software shows outreach funnel by photos, important metrics in bold, and messaging with similar UI to that used on Facebook.
Pricing is available upon request, along with free trials. Clients include L’Occitane, Kayak, and United Way.
19. Find Your Influence
Find Your Influence’s big selling point is their technology, and that they have plans for businesses of all sizes, which tailor the platform’s capabilities to your budget. Their network of 100,000 influencers are organized by vertical and operate on blogs, Facebook, Instagram, Twitter, YouTube, Vine, and Pinterest. Everything is included from the platform, from the initial search all the way to secure payment processing.
Pricing starts at $300/month. Clients include Kleenex, Delta, and H&R Block.
20. Influence.co
Influence.co claims 50,000 influencers and over 5,000 businesses on its platform. It’s better used as a discovery platform, since even with the paid plan, searches are unlimited, although influencer contacts are limited to 10 per week. With the contact limitations, this is a better option for brands just getting started with influencer marketing. Brands create a brand page, so influencers can find them and proactively reach out as well.
There are two plans available: Free, and Pro for $24.95/month. Clients include Casper, Bumble, and Jack Daniel’s.