Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development.
“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and customer data activation landscape can be.”
Vobejda says she loves helping brands determine how to engage customers and grow their businesses. Before joining The Trade Desk, Vobejda was CMO for fashion brand Tory Burch, and she served in leadership roles for Bloomberg, Yahoo, Gap and Walmart.
“Helping brands and marketers navigate these changes is something I am passionate about,” says the CMO. “Every day is different and I love it.”
Right now, Vobejda’s team is developing a “Principles of Programmatic” course designed as an instructional guide for brands and agencies.
“This course is an introduction to the power of data, targeting and digital media to manage the customer journey,” says Vobejda.
In today’s profile interview, the CMO pulls back the curtain to give us a glimpse of what her days are like running The Trade Desk’s marketing organization.
[Read the full article on MarTech Today.]
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.