Marketing Podcast with Scot Hunsaker
Podcast Transcript
My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent, Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners. He and I discuss his book, Heroic Ownership.
Hunsaker purchased a small engineering firm, Counsilman-Hunsaker, operating as a sole proprietorship from his father. During his tenure as CEO and owner, he grew Counsilman-Hunsaker’s revenue by a factor of 10, quadrupled the number of employees, opened 4 new offices in the US and went from being licensed to operate in 10 states to operating in all 50 plus 3 Canadian provinces.
He sold Counsilman Hunsaker to the employees for cash in 2012. He has spoken on the topic of ownership transition and ownership thinking across the US and internationally. He is also the author of 30 published articles and serves on several boards of directors.
Questions I ask Scot Hunsaker:
- What is heroic ownership?
- When should you start planning your exit strategy?
- Should you build your team with your exit in mind?
What you’ll learn if you give a listen:
- How to let go of control and develop enough trust to have somebody take over your business for you
- How to get valuable input from employees
- What goes into creating a legacy
Key takeaways from the episode and more about Scot Hunsaker:
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