Spredfast has announced it is integrating online reviews into its platform for the first time.
The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com.
Consumer Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’ direct experiences about “which product to add to the cart, what dish to order, or where to stay.”
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.