LinkedIn Offers Tips to Help Telco Marketers Succeed in 2018 [Infographic]

LinkedIn has published a new infographic which looks at six ways that telco marketers, in particular, can boost their efforts in 2018.

But it’s worth noting that many of the insights outlined have significant potential beyond this sector – for example, LinkedIn notes that telco marketers should ‘recognize the value of thought leadership’ and produce relevant content to highlight their expertize. That’s largely applicable in all markets, while LinkedIn also advises that marketers should focus on ‘blockbuster’ content to underline their knowledge, with the breadth of content currently being produced failing to deliver for many readers.

The full graphic includes some solid insights for digital marketers, and summarizes LinkedIn’s latest eBook on the topic.