The Rising Importance of Influencer Marketing – Statistics and Trends [Infographic]

Did you know that Influencer marketing delivers 11x higher ROI than traditional forms of digital marketing, and that 94% of marketers who’ve used influencer marketing believe the tactic to be effective?

And with social algorithms putting more emphasis on user sharing, 48% of marketers in the US who’ve utilized influencers in their outreach are planning to further increase their budget for influencer-focused campaigns this year.

For more data on the rising use of influencers, check out Invespcro‘s infographic on the latest trends and performance measures.

A version of this post was first published on the Digital Information World blog.