Without his library, entrepreneur Nate Masterson says, “I don’t know where I would be.” He attributes the success of his career as a marketer and e-commerce entrepreneur to the resources his library offers.
When Masterson first started selling products online in the early 2000s, he spent hours at the New York Public Library on 235th Street, taking advantage of what was then a cutting-edge computer connection. It was “one of the only places (where) I was able to work with a respectable internet connection as I started my eBay store,” he says.
Now he has a thriving freelance consulting career and is the marketing manager for MapleHolistics.com, an online store for organic and natural beauty products. Turning to his library to launch his business, he says, “I was ahead of my time.”
Turns out there are many small business owners who are taking advantage of their libraries to grow their businesses. Some libraries even offer high-tech maker spaces where they can prototype products using 3D printers.
Here are seven benefits and resources libraries can offer for growing your business:
1. Affordable meeting rooms
Paige NeJame, owner of CertaPro Painters of the South Shore/Boston, says she uses her library in part to take advantage of low-cost meeting space. She holds offsite meetings with her staff for strategic planning. “I used to use hotel conference rooms, but at $500 a day it was quite expensive,” she explains. “I now hold them at my town library for about $75 for the whole day.”
She finds her library meeting rooms are nicer than the ones she rented in hotels, “and have all the same amenities—configurable conference tables, stadium seating, and computer projectors and screens.” She orders takeout for lunch, which is also cheaper than hotel food. “We haven’t gone the hotel route since,” she says.
2. Market research
When Matthew Baron and Todd Lieberman decided to launch their e-commerce business, Gourmet Nuts and Dried Fruit, Baron turned to his local library for help. “I know about websites and e-commerce and SEO. I have no idea about fruits and nuts,” he explains.
So he went to the Free Library of Philadelphia where librarians helped him research the health benefits and history of items like papaya, almonds, and walnuts. He used that research to help him write articles for his website, and ultimately drive traffic and sales. “The staff of the library loves the challenge when I lay out for them what I am there to learn,” he says.
3. Quiet conversation
Rather than trying to meet a client at a crowded coffee shop where someone might overhear the conversation, Todd Horton, CEO of employee recognition company KangoGift.com, often arranges meetings at his local library in Cambridge, Massachusetts. It’s a great place to meet someone halfway, he says, and his library has plenty of places where it’s perfectly fine to hold a conversation.
“The design is conducive to talking,” he explains. “They have seating areas throughout the building and it is far more pleasant than a crowded cafe.”
4. Professional resources
Gustavo Mayen, Esq. is an attorney in private practice who saves money by regularly using the library to access research tools and publications that would be expensive if he had to purchase them himself. “I have had to figure out ways outside the box . . . to save money, and to find ways of obtaining resources and do research without spending a lot of money,” he says. Mayen’s library is The Social Law Library in Boston, and he calls it “a gold mine for an entrepreneurial solo lawyer like myself.”