The more I’ve had the opportunity to explore this concept of the martech mindset, the more I’ve realized how important it is that we shift our thinking to view artificial intelligence (AI) as an evolution rather than as a revolution. Artificial intelligence, once an abstract, futuristic concept, is now a reality, so this needs to occur sooner rather than later. It’s no longer a hypothetical; AI is changing the game for brands in tangible, practical applications.
Adoption is not the issue, as investments in AR and VR are expected to grow from $11.4 billion in 2017 to $215 billion in 2021, according to IDC.
Entire industries are finding innovative ways to solve persistent business challenges and create efficiencies through AI — take the proliferation of chatbots in marketing, for example. Individual brands are seizing the AI opportunity as well. Lowe’s “LoweBot,” an autonomous retail service robot that helps customers find products in-store in multiple languages, is another great example of the power of AI in practice.
[Read the full article on MarTech Today.]
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About The Author
Andy has over 15 years experience in formulating marketing, digital and content strategies for many of the world’s leading brands, agencies and technology pioneers. Andy works closely with CEO and CMO thought leaders, executives and technology partners on strategic marketing, digital and content marketing strategies. He has also spends considerable time consulting, and travelling across the World, for many digital and content marketing technology startups — working on research, event and publication projects. Andy has worked at the C-level with leading brands such as HP, Google, Facebook, Twitter, Apple, Microsoft, HSBC, United Airlines, Adobe, Apple, American Express and Fidelity International. He has also consulted on digital marketing projects with many of the world’s leading agencies such as Publicis, Aegis, Starcom, Digitas, Zenith Optimedia, GroupM and WPP properties.