Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion
A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads.
Adverty actually made its platform available late last year in a non-programmatic version for a test project with Coca-Cola Company, and it is now being offered in general release for programmatic use. Rovio Entertainment, the company behind the “Angry Birds” game, is employing the platform, and Adverty says other brands are in discussion.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.