Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of the native ads to the iOS app last month.
The Android Promoted Post user experience mirrors the existing one for iOS. It features upvotes and downvotes and has comments enabled. Advertisers can also target by subreddits and interests, location, time of day and device type.
There are also exclusion options for locations and subreddits. Images have also become available as an ad creative type, with video ads being tested by select managed advertisers.
This latest move helps Reddit monetize traffic from its over 300 million users. The company says it has seen more than a 300 percent increase in click-through rates since launching Promoted Posts on iOS.
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About The Author
Susan Wenograd has spent 14 years in the digital marketing industry. While the last 10 primarily focused on paid media, she’s also had extensive experience in email marketing and content creation. She has worked both agency and in-house, managing multiple millions of dollars in the span of her career. She is currently managing paid search and paid social accounts for Five Mill, Inc and blogs regularly about paid media tactics on her website.