Are you successfully driving traffic to your blog? For marketers or business owners, it is very important to be on top of every digital marketing strategy. This is the only way you’ll generate leads.
Instagram can be a great social media marketing tool to drive people to your website. The platform has grown exponentially over the years.
As of April 2017, Instagram has 700 million active users. As one of the most popular social media tools all around the world, about 71% of businesses use it. This behavior reflects the increasing number of customers depending on the platform to find a product or service.
In this article, you’ll discover 4 tips that you should follow to attract people to your blog through Instagram.
1. Boost your brand identity
Strengthen your brand through Instagram. Create an advertising campaign that will stand out from hundreds of campaigns on IG. Give the users something unique and useful to them. Connect with their emotions, answer their needs, and you will surely be at the top of your followers’ minds.
An inspiring example is Playdoh’s colorful clay sets. The company is aligned with its goals and objectives. It focuses on a campaign that shows its followers the potential uses of their products. It incorporates the elements of fun and interest while educating audiences.
2. Use hashtags that are relevant to your business
Instagram is similar to Twitter in that people use hashtags. Hashtags are an important tool to increase your reach. They work by making your Instagram post more visible especially to people who haven’t followed you yet. So, if you’re not using hashtags now, you’re missing out on opportunities to be discovered.
While there are so many popular hashtags you can use to your advantage, it’s more important to prioritize relevance. Whether you’re using hashtags to increase your likes or driving website traffic, attracting the right audience gives you more targeted leads.
For example, if your blog caters to coffee enthusiasts, examples of relevant Instagram hashtags include #coffeelover and #coffeetime.
3. Promote the right way
Marketing is all about the right promotion, at the right time and to the right target audience. You can promote your Instagram account by collaborating with influencers. They are called influencers because of the impact they have on the society that they are in. Influencer marketing is effective in increasing brand awareness.
You can also promote your account by holding actual events or a contest. Make these activities simple, easy to follow, relatable and interesting to your target audience. To throw some ideas, you can launch a “Selfie or Groupie” contest,” “Like-to-Win” or a content that deals with posting a photo of you and your loved one.
You can also use Instagram to promote offers, discounts, special events and other promos. Promotion is the core of marketing. And of course, do not hesitate to try paid ads on Instagram. It may cost you a little, but the returns are great.
4. Optimize the clickable link in your bio
Your business may have wow-worthy, jaw-dropping images – but are you paying attention to that one link you have in your bio? The bio section on Instagram is the only place where you get to include a link to your blog.
The advantage of optimizing this link is that you can take an Instagram visitor to any page. It can be a landing page where you offer a lead magnet in exchange for their email address. That page can also be one of your cornerstone pieces of content. Make sure that you track this link so you’ll know whether your traffic driving strategy has been effective.
Wrapping Up
Instagram has been loved by many – both enterprise and end customers alike. It is a great way to promote brands, build followers, enhance relationships with customers and, most of all, increase website traffic.
All of these will eventually lead to higher conversion rates and a boost in sales. You do not want to be left behind by the competition, right? Now is the right time to reinforce your marketing strategy through various Instagram campaigns and activities. Waste no time. Start it now!