Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers.
Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates third-party analytical and other tools via an API.
The Los Angeles, California-based company compares this effort, which it describes as the first of its kind, to Salesforce’s AppExchange, where outside applications are integrated into the CRM platform. Except, of course, Fuel Cycle is here playing the role of Salesforce.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.