There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment.
If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful?
A recent Google study shows that 53 percent of mobile site visitors will abandon a website if it takes more than three seconds to load.
Of added importance to search engine optimization specialists (SEOs) is that page load speed is currently a ranking factor on desktop search and mobile page load speed will also become a ranking factor in July 2018.
I’ve seen a few common mistakes that can drastically impede a page’s load speed. Thankfully, many of these mistakes can be fixed quickly and easily, which is a good thing, since every little bit helps when it comes to improving page load speed!
Let’s look at three common issues that affect page load speed and how to correct them.
[Read the full article on Search Engine Land.]
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About The Author
Janet Miller is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find her on Twitter @janetdmiller.