As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB).
Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources of local business data on the internet. Like Google, the BBB also doesn’t accept listings using virtual offices or P.O. boxes and aims to represent the “real world.”
Another thing that makes the BBB valuable to business owners is the fact that they use AggregateRating schema on their listings, which earns them gold stars in the search results on Google.
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Joy Hawkins is a Local SEO expert who is a part of Google’s Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She also a contributor to the Moz Local Search Ranking Factors survey. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO.