If you run online ad campaigns, you might want to sit down.
In some campaigns, more than 90 percent of the clicks are generated by robot traffic.
That’s according to the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around the world on the company’s ad platform, over a period of six years.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.