Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups.
Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which it employs various verification and testing tools. It describes itself as the largest such naming platform, and it now says it is the first to employ AI.
Since it was founded in 2011, founder Darpan Munjal told me, the platform’s naming process has involved a brand launching a naming contest after supplying info on the company and, if appropriate, on the product. About 75,000 users are registered on the platform, and the number of proposed names they can each submit is dependent on how many of their previous submissions have been accepted into higher contest rounds.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.