Bing Ads has renamed Annotations, the set of artificial intelligence-powered ad extensions, as Automated Extensions. With the new name, Bing Ads is adding reporting on all Automated Extensions in the web user interface (UI) and the ability for advertisers to opt out of them.
The information Bing Ads shows in Automated Extensions gets pulled from a variety of sources, including website content, ad descriptions, search query, Shopping feeds, third-party consumer reviews, and even Twitter. The idea is that automating the extensions saves advertisers the time of creating them on their own while providing the extra information in the ad and performance lift ad extensions can deliver.
Reporting on Automated Extensions can be found in the UI under the Ad Extensions tab.
New reporting is now available for Automated Extensions in Bing Ads.
Advertisers can opt out of all or individual Automated Extensions at the account level.
Currently, 10 Automated Extensions are available in Bing Ads:
- Automated Location Extensions.
- Consumer Ratings.
- Dynamic Ad Enhancements.
- Dynamic Callouts.
- Dynamic Partner Data Enhancements.
- Dynamic Sitelinks.
- Dynamic Structured Snippets.
- Longer Ad Headlines.
- Previous Visits.
- Seller Ratings.
About The Author
Ginny Marvin is Third Door Media’s Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.