In the early days of affiliate marketing, the process of getting the right offer in front of the right audience wasn’t so easy. Going back a bit more than a decade or so, there really was nothing in place that offered demographic targeting and advanced tracking of campaigns like there is today. With such methods now in place, not only is it easier for anyone to get started with affiliate marketing, it’s also more lucrative as well. The key component to finding success with any form of online marketing is split testing, analyzing data and continuing to scale in reach.
These are all key components and factors that make up the core business at BitterStrawberry , a performance based network that caters to publishers and advertisers of all sizes. What makes BitterStrawberry unique over other affiliate networks and ad platforms, is their HybridLink feature, which allows site partners to create their own ad campaigns, mix offers from the network, improve earnings and much more.
Let’s take a look at what BitterStrawberry has to offer, and why they might be the perfect monetization network for you.
BitterStrawberry – An Intelligent Affiliate Network
As mentioned earlier, to find success with affiliate marketing, not only do you need massive reach with your traffic sources, you also need to have the right demographic targeting and tracking in place as well. This is the same philosophy and strategy that BitterStrawberry has built their business around. With their custom tracking and advanced technology in place for their own business, they now opened up this same platform for their affiliates and advertisers as well.
In the case of BitterStrawberry, their affiliate network is focused mostly on mobile offers, but also offering a wide range of offers that accept traffic from across the globe. This is where the scaling your traffic and having demographic targeting comes into play. Once you find success with one offer in a specific region, there is no reason why you couldn’t replicate that same success with the same offer in a new location.
Once logged into the network, site owners and affiliates can start using the unified interface to search through all available offers based on their category, location, operator, connection, device, operating system, browser, and time,. With so many different filtering and tracking features available for each offer, this is where the “intelligent monetization” comes into play.
When talking about scalability and worldwide traffic, it would be a huge mistake to not mention that BitterStrawberry is currently serving over 500 million clicks per month, with more than 4.6 million leads passing through their network. As an advertiser, all campaigns and stats are available from right within the member’s area, but the real features and benefit come in the automatic sales and click caps options. These methods are in place to allow for advanced tracking of campaigns and see what traffic sources, affiliates and campaigns are proving most profitable.
Inside the BitterStrawberry Dashboard
As with all affiliate and ad networks, once you are set up with an account, you will have your own dedicated dashboard area to manage all aspects of your account and campaigns. BitterStrawberry has their own unique custom platform, which also represents the pink and white branding of the site — while also giving a clean and simplistic look and feel in the process.
When first logging in, you will notice all of your latest affiliate stats will appear right at the top of the page. Further down you will find you affiliate manager contact information, and the top global offers currently running on the network. You can also play around with the carrier filtering to adjust offers being shown to your best traffic sources and demographic audience.
Most affiliates will start their BitterStrawberry journey with the Statistics, Marketplace or HybridLink tabs at the top of the page. After clicking on any of these options, you will then be able to start promoting offers on the network, viewing campaign progress and also setting up HybridLinks for your site properly.
Finding Mobile Offers in the Marketplace
The Markertplace is where affiliates will spend most of their time when logged into BitterStrawberry, as this is where they can find the latest offers while trying out new ones in the process.
With thousands of offers to choose from, and scaling in reach to over 250+ global markets, there is no chance of you logging into the system and not finding an offer that won’t match your existing marketing efforts or target audience. At the same time, none of the offers are rebrokered and roughly 40% are exclusive to the network.
Offers will range heavily in commission amounts based on their call to action, offer type and what country they are targeting.
When searching for an offer within BitterStrawberry, you will notice they have a different layout than most networks. Instead of a list of offers, you will find a grid-like set up where each offer is listed side by side, while also displaying network stats and a thumbnail preview. All offers can be sorted by category, country, operating system, type and billing flow.
The type of offers you will find on the network also very. With a solid mixture of adult offers, entertainment, sweepstakes/surveys, and mobile apps, there is surely something for everyone.
Once you find an offer on that network that looks like it might be a winner, simply click on it to expand its information and grab your creative and ad links. From this section, you will also be able to see an offer restrictions in place. Some offers will also require you to apply for approval on the offer. This method is in place to make sure quality standards are in place for both the affiliate marketer, advertiser and network itself.
Something else important to note is that many of the offers on the network won’t have a specific commission amount listed. This is due to the commissions and earnings constantly being optimized for both the advertiser and publisher. A good indicator of how much an affiliate offer may pay out on a per lead basis is the “Max Payout” listed on the top right side of the offer details section.
BitterStrawberry pays out on a net-60 basis when you reach the minimum balance of $250 US. Payments are issued via PayPal, Payoneer, WebMoney or wire transfer.
Increasing Affiliate Earnings with HybridLink
Every affiliate network needs to have something in place that makes them stand out from the competition. For most, it’s having “the best offers and highest payouts”, but that’s something they all say and do. In the case of BitterStrawberry, they have “HybridLink”, which is a tool for generating a single link that will send all your traffic to just one offer. Instead of setting up multiple links and IDs, affiliates can build a HybridLink that can dynamically direct the traffic exactly how you want it to do it.
While there are some outside tracking platforms in place that can set up campaigns in a similar, it’s much more ideal to have such a feature right within a network. This way affiliates never have to leave the site, and they are also using the in-house solution at no cost. With it being the same solution BitterStrawberry uses to run their own campaigns and business, it’s likely one of the better solutions out there.
At first, you might be confused with all of the different features, setting and options in place (shown above). However, as you go through each of them it will become easier to understand. This can all be done in four simple steps.
- Create a profile for your site or ad campaign
- Select the link type you want to create (link, api, split)
- Choose your offer filtering based on offer settings
- Finalize the process by selecting the offers you want to run
The option is also there to weigh offers differently if you already know some are going to convert better than others. This option also allows you to add new offers into the mix, while continuing to run offers that you are already familiar and successful with.
Increase Your Revenue with BitterStrawberry
As discussed at the beginning of the article, the world of online advertising and affiliate marketing has greatly changed over the years. There is no longer a need to show advertisements to your audience that doesn’t apply — especially on a geographic targeting basis.
Through the use of BitterStrawberry and their advanced HybridLink technology, affiliates and site owners can better manage their traffic sources and increase earnings in the process. Take a moment to join their network and see how you might be able to improve your site monetization and revenue today.