If any marketers feel their list of things to worry about is getting too short, here’s another one to add:
Fake social media accounts.
Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO.
Except they’re not.
To get a better sense of how common and problematic these are, I chatted recently with Guy Nizan, co-founder and CEO of threats intelligence firm IntSights.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.