Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI to its B2B marketing platform, Pardot.
In the spring of last year, the company introduced High Velocity Sales, which offered several new features to help salespeople close deals faster. Several of the enhancements introduced Thursday are intended to build out the unified processes begun with High Velocity.
SVP of Sales Cloud Product Management Will Moxley pointed out in an interview that many new sales reps are right out of college, so the new Sales Cadences allow a manager to specify the exact process sequence to her team — such as calling a prospect within 24 hours of identification, and then following up with an email and attached brochure.
The new Work Queues turn the Cadences into a prioritized email and call list, defining a sequence of steps that the sales rep can take to follow the Cadences.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.