Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to $162 billion.
Isn’t it time to re-imagine your paid search campaigns to leverage these changing consumer habits and emerging digital technologies?
Join our paid search and call analytics experts as they provide nearly a dozen new paid search tactics that will drive more qualified calls to your business. You’ll hear best practices to breathe new life into your search campaigns.
Register today for “Paid Search Tactics That Drive Quality Inbound Calls” produced by Digital Marketing Depot and sponsored by Invoca.
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.