Mobile web development has undeniably taken the world by a storm. It has become a multi-billion dollar industry and there are apps which revolutionized the way we think about business. When it comes to mobile web development, however, it is also critical to understand that digital marketing plays a tremendous role in their actually placement on the market. The truth is that it’s rather challenging to innovate in a market which is so overly saturated and it offers almost everything you can actually get any value from.
So, how do you out shine? How is your web presence going to dominate others, even if they offer something better in the same category? You should be using different marketing channels – of course. With this in mind, one of the most powerful approaches that you need to put in motion is a comprehensive and data-driven SEO campaign. Search Engine Optimization is far from being something revolutionizing but it remains the most cost-effective, sustainable and long-term way of getting organic traffic. Remember, through SEO you are getting people who are actively excited about what you have to offer – they are searching for it and they have landed on your page. Most of the job is done.
However, with Google’s intention to introduce Mobile First Indexing, things are about to change quite a lot. And, if you want to stay on top of the tide or you want to use the momentum to shine, it’s important to be aware of what this is.
Mobile First Indexing
Now, let’s be honest. Google is by far the most powerful search engine, a global market leader in the industry and the single, most effective thing that you can take to your advantage to tap in the enormous pool of users. And, they’ve already announced that they are about to make things a bit different.
See, the mobile web development market and environment is particularly dynamic. Google feels that it needs to alter certain things in order to adapt. And even though this is not something that would hit the search engine until at least the next year, it would be a great idea if you could get a head start and prepare.
What is mobile first indexing? For those of you who missed the concept of this new approach that Google is already testing out, here it is. Mobile first indexing means that Google is about to split mobile and desktop results. This would allow the search engine to primarily use the actual mobile version of the website as opposed to the desktop version of it in order to rank it.
Why Make the Change Now?
This is one of the things that Google has been asked about a lot. Well, the truth is that this is just a reaction – an adaptation, if you will. The company is reacting to the way we start to use the search engine. It’s used mostly on mobile devices and, a lot of the times we get far from optimal results because of a range of different issues, including obstructive ads, scaling and others of the kind.
Why Consider This?
Mobile web development is pretty much going to take a huge boost in demand. This is quite obvious. Mobile traffic has already surpassed desktop traffic and by introducing mobile first ranking and separating the results that the search engine shows, companies are going to be given a splendid opportunity to capitalize on the growing numbers.
Of course, it’s also worth noting that Google are known for constantly changing their algorithms when it comes to SEO, causing hectic times for the industry.
However, when something so substantial is underway, everyone should make the necessary preparations. If you are in the mobile web development business, it is high time, if you haven’t already, to rely on an experienced professional to handle this aspect of your digital and inbound marketing.
Google’s CEO has made multiple and various statements about the upcoming changes but one, coming from June, 2017, truly captured the attention. Google basically pointed mobile web developers and companies towards the right direction through checking their N1 redirects and their noindex directives.
These are tags which aren’t inherently bad. In fact, there are times in which they ought to be used. Obviously, when you don’t want a page to be crawled and found by Google, this is something that you need to take into account.
So, if you are tracking your goal completions with the Analytics tool, for instance, you might want to use a noindex tax on the “thank you” page in order to prevent any chance of false goal completions.
These are also referred to as faulty redirects. This takes place when the user clicks on a link, leading him to a page that he didn’t want to visit. So, if your customer taps on your site on his mobile device and is led to your desktop version, this is far from the page that he wanted to visit. This goes for every single page that you have indexed on google. Make sure that you take a serious look into this as it’s going to boost user experience and appropriate indexing.
Of course, these are just two of the things that you would want to take a look at if you want to prepare for the mobile first Google indexing. Search Engine Optimization, however, will remain a particularly paramount part of your entire growth strategy and it seems that its importance will grow even more as there will be efforts in both directions. This is why it’s important to take a serious look into your marketing plan and account for the upcoming impact as it’s definitely taking the world of mobile web development by a storm. This is a test to both marketers and developers as demand is going to grow in both regards and being able to capitalize on it will definitely pull organizations ahead.