While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there’s one significant commonality – both are benefitting greatly from social media techniques.
But that said, each requires a very different approach – B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform. B2C brands are seeing more success on Facebook, and increasingly Instagram.
There’s a range of options to consider when determining the best approach for your business – this new infographic from WSU Online outlines the most effective strategies for each kind of company, and how they can learn from one another.
Infographic by Washington State University College of Business Online