To get a jump on MarketingProfs B2B Forum, we created this guide for you since many of the MarketingProfs speakers are also published authors.
Read these B2B marketing books whether you’re headed to MarketingProfs conference in San Francisco or not.
Why?
Because these B2B marketing books provide necessary educational information that audiences actively seek. But it’s often not packaged for easy consumption.
Further, as a B2B marketing professional, literally take a page from these MarketingProfs B2B authors since professionals often write books to establish their authority and influence.
A book is the unforgettable business card. They can’t get lost. — Heidi CohenClick To Tweet
Use this list of B2B marketing books to improve your skills and keep them up-to-date.
Even better, many of the MarketingProfs speakers have written must-read B2B marketing books.
B2B Marketing Books
Fill your library, kindle, tablet or smartphone with this list of B2B Marketing books written by MarketingProfs B2B Forum authors.
These B2B marketers understand not only the latest changes but also how to apply them to your B2B business needs.
 | Ardath Albee — CEO, Marketing Interactions Author of: Digital Relevance: Developing Marketing Content and Strategies that Drive Results |  
|
 | Michael Brito — Executive Vice President, Zeno Group Author of: Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers |  
|
 | Jon Burkhart — Founder, TBC Global Author of: Newsjacking |  
|
 | Kevin Carroll — Founder, Katalyst/LLC Author of: Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work |  
|
 | Andy Crestodina — Principal, Strategic Director, Orbit Media Author of: Content Chemistry (Interview) |  
|
 | Janet Driscoll Miller — President and CEO, Marketing Mojo Author of: Getting Started with Google Analytics: How to Set Up Google Analytics Correctly from the Beginning |  
|
 | Nancy Duarte — Speaker, Thought Leader, Duarte, Inc. Author of: slide:ology: The Art and Science of Creating Great Presentations |  
|
 | Andrea Fryrear — President and Lead Trainer, AgileSherpas Author of: Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future |  
|
 | Allen Gannett — Founder and CEO, TrackMaven Author of: The Creative Curve: How to Develop the Right Idea, at the Right Time (Interview) |  
|
 | Ann Handley — Keynote speaker, Chief Content Officer, Marketingprofs Author of: Everybody Writes (Interview) |  
|
 | Matt Heinz — President and Founder, Heinz Marketing Inc. Author of: |  
|
 | Carlos Hidalgo — Ceo, Visumcx Author of: Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Interview) |  
|
 | Gopi Kallayil — Chief Evangelist Brand Marketing at Google Author of : |  
|
 | Carla Johnson — Storyteller, Speaker and Chief Experience Officer, Type A Communications Author of: |  
|
 | Kathy Klotz-Guest — Founder, Keeping It Human |  
|
 | Bryan Kramer — President and CEO, PureMatter Author of: There is No B2B or B2C: It’s Human to Human |  
|
 | Bill Leake — CEO, Apogee ResultsGroup; VP Global Marketing author of: |  
|
 | Ahava Leibtag — Content Strategist and President, Aha Media Group |  
|
 | Donovan Livingston — Educator, Poet Author of: |  
|
 | Jason Miller — Senior Manager, Global Content Marketing, Marketing Solutions, LinkedIn Author of: |  
|
 | Jon Miller — CEO, Engagio Author of: Everybody’s Business: The Unlikely Story of How Big Business Can Fix the World |  
|
 | Lee Odden — co-founder and CEO of TopRank Marketing |  
|
 | Chris Penn — Co-Founder And Chief Innovator, Brain+Trust Insights Author of: AI for Marketers: A Primer and Introduction |  |
 | Tim Reisterer — Chief Strategy Officer, Corporate Visions Author of: |  
|
 | Paul Roetzer — Founder & Ceo, Pr 2020, Founder, Marketing Artificial Intelligence Institute Author of: The Marketing Performance Blueprint (Interview) |  
|
 | Robert Rose — Founder & Chief Strategy Advisor, The Content Advisory Author of: Experiences: The 7th Era of Marketing |
|
 | Mari Smith — Facebook Marketing Expert, Mari Smith International Author of: |  
|
 | Samantha Stone — Founder, The Marketing Advisory Network Author of: |  
|
 | Quinn Tempest — Designer, Marketer, Speaker, Urbanista |  
|
 | Allen Weiss — CEO, MarketingProfs |  
|
 | Nick Westergaard — Chief Brand Strategist, Brand Driven Digital Author of: |  
|
B2B Marketing Books Conclusion
These high-profile speakers and authors are at the forefront of B2B marketing. They live and breathe B2B business strategy every working day. (Note: For many of them, this means everyday!)
Unlike many business authors, these speakers aren’t focused on strategies taught in universities and business schools.
But rather, they work in the marketing and sales trenches to drive measurable business results.
Don’t just read (or listen) to their books.
Use their recommendations in your B2B marketing plans and strategies.
These B2B marketing books are the user manuals that didn’t come with your marketing job.
Spend the time and read them.
Happy Marketing,
Heidi Cohen
PS: Buy these B2B marketing books before you go to MarketingProfs B2B Forum since the authors will be thrilled to sign your copy!
Editor’s notes:
- All book links go to Amazon.com with our affiliate code. Thank you in advance for any purchase you make there.
- We’ve interviewed several of these authors and this is indicated by a link following the book’s title.
- This list was compiled from information on the MarketingProfs B2B forum 2018 website. We apologize for any errors of omission.
Get 10% off with code: COHEN
Photo Credit: https://www.pexels.com/photo/woman-wearing-black-framed-eyeglasses-and-teal-button-up-shirt-and-beige-blazer-sitting-at-table-near-white-macbook-7363/ cc zero