Pop it Pal, Yumble, BollyX and Mother Beverage

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Longtime Sharks Mark Cuban, Lori Greiner and Kevin O’Leary were joined in the Shark Tank tonight by returning guest Sharks Bethenny Frankel and Rohan Oza. Four vastly different businesses came to the Sharks in hopes of securing capital funds in exchange for equity shares in their companies Pop it Pal, Yumble, BollyX and Mother Beverage.

Pop it Pal Secures an Offer From Kevin O’Leary

The first business into the tank provides an innovative solution for the millions of people who enjoy popping pimples, without the side effects of germs, scars or spreading their acne problem. Pop it Pal was designed and is manufactured by husband and wife Bill and Summer Pierce. Their marketing and advertising partner, who joined them in the Shark Tank, is family member, Kayla Roof.

Pop it Pal is seeking $250,000 in exchange for a 10% share in their company. Their patent-pending product features a silicon mold with 16 ready-made pimple holes that are pre-filled with a natural beeswax filler. Bill and Summer came up with this idea after discussing how much they enjoyed the internet sensation of watching people pop pimples. They created their first product and have seen $315,000 in sales in the last four months.

While they appear to have good traction with both social and video marketing, the Sharks are concerned that their margins are too low and the cost to make the product is too high even after trying to outsource overseas. Despite these concerns, Pop it Pal gets offers from two Sharks. Kevin O’Leary offers $250,000 in exchange for 5% of the company. He also would require a $1.50 unit royalty until he receives $750,000 back. He has some ideas for adding to their product lines. Mark Cuban offered $250,000 for a 25% share of the company. Both offers are non-negotiable and Bill and Summer decide to accept Kevin O’Leary’s offer.

Yumble Cooks Up a Deal With Bethenny Frankel

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New Jersey natives David and Joanna Parker entered the Shark Tank in hopes of receiving $500,000 in exchange for 4% of their rapidly growing company, Yumble. Parents of young children often find themselves a time crunch in the evenings and end up feeding their children processed foods that are not healthy for their growing bodies. Yumble is a subscription-based food service that delivers healthy meals for your child, prepackaged on a tray. Each shipment contains a collectible to keep the child engaged in their meal.

The company is exhibiting nice sales growth with $1.3 million total in sales and a month over month increase of 30%. They also have a nice reorder rate of 70%, however, the Sharks are very concerned about a large retailer pushing them out of the market. Most of the Sharks feel that it’s too risky of an investment, but they do receive two offers. The first is an offer from Bethenny Frankel and the other is a deal split between Sharks Rohan Oza and Lori Greiner. Bethenny really wants this deal is is willing to work with Yumble to find a good deal that they ultimately accept. Their final agreement with Bethenny Frankel is 6% of the company in exchange for $500,000 with the agreement that Bethenny will also be a spokesperson for Yumble.

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BollyX Strikes Out in The Shark Tank

BollyX, a workout program that brings the fun and excitement of Bollywood to your home or gym, danced their way into the Shark Tank in hopes of securing $375,000 for an 8% share of the company. These interval workouts are a new and exciting exercise trend that is run on a subscription model, similar to Zumba. The instructors have been trained and pay a monthly fee in order to teach BollyX. It’s currently in approximately 500 classes at over 350 locations every week.

Last year, the company earned $315,000 but lost $600,000 as they were investing in technology. The company currently has $75,000 in the bank, is cash positive and enjoys a 86% margin on their subscription services and on-demand workouts. The Sharks are concerned that owner, Shahil Patel, is not focused and doesn’t have a clear path or strategy for his company. Another big concern for the Sharks is the valuation of the company. They feel that it is too high, especially given the losses that the company has suffered over the last 5 years. Although the Sharks like the program, none are willing to bite. BollyX leaves the Shark Tank empty-handed.

Mother Beverage Locks Down a Deal With Rohan Oza

Husband and wife, Allison and Stephen Ellsworth, come into the Shark Tank seeking $400,000 for 10% equity in their company, Mother Beverage. Their featured product is a better-tasting alternative to drinking straight apple cider vinegar while still achieving the benefits. Allison became interested in the ACV (apple cider vinegar) trend when she wanted to detox and lose weight, however, she couldn’t stand the taste. They created their own product and have seen $500,000 in sales over the last 18 months.

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Allison and Stephen are manufacturing the product themselves and financing a fully automated bottling line which concerns the Sharks. They don’t understand why the Ellsworths would want to get into the business of bottling when they could work with a co-packer. They explain that they want to keep their product non-pasteurized so they do not lose any of the health benefits associated with the drink.

Because of the high valuation of the company and the fact that the company will still need many more investments, most of the Sharks decline to offer. Rohan explains that beverage manufacturing is a savage business to be in and their mathematics just don’t work out. He does make them an offer for $400,000 and 25% equity. They accept his offer.

What was your favorite business on Shark Tank tonight? How did you feel about the business investments? Leave your comments below!

Shark Tank airs Sunday at 9:00 EST on ABC.





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