Do you have your own B2B podcast or are considering starting one in 2019? Are you wondering how you’ll generate a return on that investment? One B2B podcast strategy is to invite guests onto to the show that may one day be customers, key industry influencers or other strategic partners.
On the Rethink Marketing podcast, we recently chatted with Amy and Mike Rosenberg from Veracity about their B2B podcast, PR Talk, and how it has become a great way for building relationships with key people in their industry.