2003-01-29
Hardware, Embedded Systems
When National Semiconductor decided to challenge Intel and Advanced Micro Devices in the market for low-end microprocessors in 1997, CEO Brian Halla teased a group of skeptical analysts, saying they probably thought he had been sprinkling testosterone on his corn flakes. Brian Halla predicts a technology transformation in which analog chips displace the zeros and ones at the heart of the binary language used in computing.