DESTIN, Fla., Jan. 17, 2019 /PRNewswire-PRWeb/ — Xplorie, the leading provider of free-to-guest activity programs in the vacation rental industry, has expanded its marketing team and announced Beth McClean as Sr. Demand Generation Manager. McClean brings more than 10 years of transformational digital marketing success and employs a diverse background in advanced digital marketing tactics, marketing automation, and demand generation-spanning multiple industries. In this newly created role, McClean will lead Xplorie’s B2B and B2C lead generation. More specifically, she will be responsible for formulating and executing strategies and tactics for email outreach, direct mail outreach, events, lead nurturing programs, campaign management, lead life cycle management, and reporting on lead flow/progress.
McClean most recently led web analytics, marketing automation and search engine marketing for AppRiver, a global provider of cloud-based cybersecurity and productivity services. She played a pivotal role in growing the company’s lead generation efforts by managing its paid search strategy, search engine optimization, and online brand awareness efforts. McClean also helped build AppRiver’s marketing stack and provided quality assurance for outside marketing agencies.
Additionally, for the past several years, McClean has worked as a community ambassador driving national awareness of the growing, in-demand technology and cyber sector growth for the Florida Panhandle. https://itenwired.com/team/beth-mcclean In 2018, her work for discovering fraudulent botnet traffic on Android devices via social ad platforms was featured in the State of Ad Fraud, Q2 Report. https://www.slideshare.net/augustinefou/state-of-digital-ad-fraud-q2-2018
Debi Steigerwald, VP of Marketing at Xplorie, stated “Having Beth join the team, completes our Marketing & Design team. We are excited to have her as she balances out our team and puts us in a position to meet and even exceed our 2019 marketing goals. Her expertise in marketing automation and SEO will set us up to thrive this year and I can’t wait to see all that she accomplishes with Xplorie.”
SOURCE Xplorie