Affiliates have the chance to get expert knowledge on the gaming affiliate business, all for free, at the London Affiliate Conference 2019.
It will be held from Wednesday, February 6 to Saturday, February 9, at the ExCeL in London, UK, with lots of chances to party and engage in one-on-one discussions with fellow affiliates.
The bulk of talks are on the second and third days. Nick Pateman and Tom Wade, co-founders of SickOdds.com, will discuss the eSports affiliate industry, where they will share ideas on the fans, how they differ from other bettors, and what strategies to implement to engage them better.
GameSoft COO Monica Rangel and ApostaOnline.com Director Pedro Lucas will give their insights on the Latin American affiliate market, specifically challenges in marketing, payment solutions, and other aspects. Among the things they’ll reveal are the Latin American jurisdictions with the fewest barriers to entry, what the popular games are and where, as well as content that engages Latin American customers.
For those wanting to explore search engine optimization further, Better Collective’s Alexander Rehnborg, SALT.agency’s Dan Taylor, and App Annie’s Erkle Tokhosashvil will provide a ‘Lighting SEO session,’ which will give a good idea on the difference between SEO for text and voice searches, illustrate changes in SEO with the increased relevance of AI and machine learning, and instruct on how to use SEO for Instagram.
Global Gaming Africa’s John Kamara, Law Allianz’s Yahaya Maikori, Moobifun’s Yahya Wane, and BestBet360’s Dolan Beuthin will discuss engaging with ‘Afrilennial’ customers, in terms of content strategies and use of mobile marketing.
Outline Creative’s Joe Kizlauskas will discuss SEO for mobile, including an analysis of mobile first indexing and the impact of this on ranking and traffic.
Ficom Leisure Senior Partner Christian Tirabassi and Rightlander founder Ian Sims will give a talk on ‘Mad men: Staying sane in the ever-changing regulatory landscape of advertising,’ involving first-hand knowledge on dealing with and even taking advantage of the regulatory environment in your jurisdiction.
In order to attend these talks, and plenty more over the course of the London Affiliate Conference 2019, register here. Remember, it’s free for all affiliates.