Digital marketing is an ever-changing industry that can be difficult to keep up with. There are countless ways to grow your business through digital marketing.
Among the best ways is paid advertising, which could come through the form of Facebook ads, Google AdWords, YouTube advertising, PPV ads through digital media companies, and many more.
Another generally powerful online marketing strategy is SEO. SEO is the process of getting your company website ranking on Google, Yahoo and Bing for appropriate keywords.
For example, if you run a plumbing company in New York, you’d want to rank for the keyword “plumbers New York”. The #1 ranking is a coveted spot that can take a long time to rank, but is well worth it once the dirty work is done.
The first reason that SEO is better than paid ads is because once the work is done in SEO, upkeep is generally going to be much easier and cheaper than constantly paying for paid ads. After completing the web design, as well as off-page optimization, you are able to just coast and keep your rankings with minimal maintenance.
If you stop paying for PPC campaigns, you won’t be seeing new customers and revenue from it. It may be obvious but it is important.
The second reason is that SEO will generate more results than PPC, with a few caveats. As long as your business is based out of a medium-to-large city, and people go to Google when they are looking for a company like yours, then this is generally true. Since 30-40% of clicks will go to the 1st organic result in Google, it’s worth getting there.
If you’ve enjoyed reading this article, you can check out more at my website, Airborne Digital Marketing Agency. We are a Winnipeg SEO Company, and we would love to talk with you about how we can assist you with your digital marketing needs.