SEO Manager – New York – MarTech Advisor

Summary:

• Rodale is seeking a Search Engine Optimization Manager to join its Audience Engagement team to drive the search strategy for the company’s portfolio of world-class health and wellness sites, including Men’s Health, Women’s Health and Runner’s World.
• This person will be responsible for optimizing one of the network’s largest content distribution channels, identifying tactical opportunities to grow search traffic, continually monitoring and optimizing search-related efforts, and driving improvements in process, technology, and workflows with the goal of improving the visibility of and traffic to Rodale editorial and commerce sites via search.

Responsibilities:

• Work closely with branded content creators to maximize the search traffic potential for all content
• Educate and provide regular feedback to editorial teams on headlines, image tags, meta, title tags, and URL structure
• Provide recommendations to editorial teams related to keyword and content trends, and report on the performance of specific pieces of content
• Develop strategies to optimize news stories in the fast-paced, “viral” digital media environment
• Provide SEO feedback during development of new products and site features
• Collaborate with product and IT teams on new products and about changes to existing site structures and content offerings with the goal of maximizing search traffic
• Analysis and implementation of best practices for on-site SEO including site maps and architecture, and the identifying and resolving of 404s, duplicate content, and missing meta, via industry tools and services
• Document SEO guidelines and provide internal training to editorial and product teams to implement the latest SEO techniques
• Provide ongoing reports to digital and marketing team members related to search traffic and keyword performance, ROI, website traffic levels and customer acquisition
• Find new opportunities to maximize SERP for strategic topics/keywords
• Develop link strategies and/or direct marketing relationships with off-network sites

Qualification:

• 3+ years of SEO/SEM experience
• Strong knowledge of Google Analytics and Webmaster tools, and experience with the BrightEdge platform
• Experience collaborating across cross-functional teams including editorial, analytics, product and development
• Demonstrated success improving search visibility, rankings, and traffic for a digital property or properties
• Analytical and problem-solving abilities
• Good communication skills
• A passion for remaining up-to-date on changes and emerging technologies/practices in the search world

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