Creative Realities Inc. (NASDAQ:CREX) and Gridsum Holding Inc. (NASDAQ:GSUM) compete against each other in the Application Software sector. We will compare them and contrast their profitability, analyst recommendations, institutional ownership, risk, dividends, earnings and valuation.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Creative Realities Inc. | 21.38M | 0.75 | 5.42M | -2.03 | 0.00 |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.20 | 0.00 |
In table 1 we can see Creative Realities Inc. and Gridsum Holding Inc.’s gross revenue, earnings per share (EPS) and valuation.
Profitability
Table 2 shows Creative Realities Inc. and Gridsum Holding Inc.’s return on assets, net margins and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| Creative Realities Inc. | -25.35% | -177.2% | -20.4% |
| Gridsum Holding Inc. | 0.00% | -19.7% | -11.2% |
Liquidity
Creative Realities Inc. has a Current Ratio of 0.7 and a Quick Ratio of 0.6. Competitively, Gridsum Holding Inc.’s Current Ratio is 2 and has 2 Quick Ratio. Gridsum Holding Inc.’s better ability to pay short and long-term obligations than Creative Realities Inc.
Insider and Institutional Ownership
Creative Realities Inc. and Gridsum Holding Inc. has shares owned by institutional investors as follows: 32.2% and 37.7%. About 0.2% of Creative Realities Inc.’s share are owned by insiders. Comparatively, Gridsum Holding Inc. has 5.3% of it’s share owned by insiders.
Performance
In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Creative Realities Inc. | -5.18% | -41.32% | -56.98% | -54.93% | -69.51% | -67.6% |
| Gridsum Holding Inc. | -9.6% | -27.31% | -32.75% | -38.34% | -55.84% | -57.81% |
For the past year Gridsum Holding Inc. has weaker performance than Creative Realities Inc.
Summary
On 7 of the 9 factors Gridsum Holding Inc. beats Creative Realities Inc.
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, luxury and other individual retail brands, digital out-of-home companies, advertising networks, outdoor clients, enterprises, and other organizations in the United States and Canada. The companyÂ’s technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. It also provides consulting, experience design, content development and production, software development, engineering, implementation, and field services; software licenses; and maintenance and support services related to its software, managed systems, and solutions. The company sells its solutions to the hospitality, branded retail, automotive, food service, and retail healthcare industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky. Creative Realities, Inc. is a subsidiary of Slipstream Communications, LLC.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.
