We are comparing Cision Ltd. (NYSE:CISN) and Bridgeline Digital Inc. (NASDAQ:BLIN) on their profitability, analyst recommendations, risk, dividends, institutional ownership, earnings and valuation. They both are Application Software companies, competing one another.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cision Ltd. | 712.96M | 2.70 | 47.42M | -0.29 | 0.00 |
| Bridgeline Digital Inc. | 11.97M | 0.27 | 12.06M | -1.63 | 0.00 |
Demonstrates Cision Ltd. and Bridgeline Digital Inc. earnings per share (EPS), top-line revenue and valuation.
Profitability
Table 2 provides us Cision Ltd. and Bridgeline Digital Inc.’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cision Ltd. | -6.65% | -14.8% | -2.5% |
| Bridgeline Digital Inc. | -100.75% | -72.8% | -43% |
Liquidity
The Current Ratio and a Quick Ratio of Cision Ltd. are 0.8 and 0.8. Competitively, Bridgeline Digital Inc. has 1 and 1 for Current and Quick Ratio. Bridgeline Digital Inc.’s better ability to pay short and long-term obligations than Cision Ltd.
Insider and Institutional Ownership
Roughly 54.7% of Cision Ltd. shares are owned by institutional investors while 3% of Bridgeline Digital Inc. are owned by institutional investors. Cision Ltd.’s share owned by insiders are 48.4%. On the other hand, insiders owned about 25.02% of Bridgeline Digital Inc.’s shares.
Performance
In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Cision Ltd. | -4.07% | -20.67% | -32.91% | -26.99% | 2.65% | 1.18% |
| Bridgeline Digital Inc. | -11.37% | -21.47% | -70.17% | -74.36% | -86.57% | -87.22% |
For the past year Cision Ltd. has 1.18% stronger performance while Bridgeline Digital Inc. has -87.22% weaker performance.
Summary
Cision Ltd. beats Bridgeline Digital Inc. on 8 of the 10 factors.
Cision Ltd. provides public relations (PR) software, media distribution, media intelligence, and related professional services worldwide. The company enables public relations and communications professionals to manage, execute, and measure their strategic PR and communications programs. It offers Cision Communications Cloud, an earned media cloud-based platform that brands can use to build relationships with influencers and buyers in order to amplify their marketplace influence; and provides media database that offers access to influencers when planning a campaign, as well as to schedule and record various interactions with contacts. The company also provides PR Newswire that offers wire distribution services, as well as a suite of products and services for investor relations (IR) professionals, including distribution for earnings and other material news, Webcasts and conference calls, IR Website hosting, and virtual investor conferences; iReach, WebMax, and PRWeb products to distribute shorter releases with Web-focused delivery and search engine discovery; iContact, a cloud-based e-mail and social marketing software application to create, publish, and distribute professional-quality emails; and Gorkana and Help a Reporter Out technologies, as well as multimedia content and broadcast distribution services. In addition, it offers media monitoring software that tracks and monitors content on digital, print, social, and broadcast sources. Further, the company enables its customers to assess media coverage by collecting and analyzing data and metrics on audience engagement, campaign reach and effectiveness, sentiment, and competitive benchmarking to quantify campaign results of earned media strategies, as well as provides data-driven insights that inform the creation of future campaigns and marketing investment. Cision Ltd. was founded in 2014 and is based in Chicago, Illinois. Cision Ltd. is a subsidiary of GTCR Canyon Holdings Cayman L.P.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
