Since 2005, our mission at Practical Ecommerce has been to publish independent content — articles, seminars, podcasts — that helps online merchants.
What follows are the most popular articles that we published in February 2019, recognizing that articles published earlier in the month are more likely to make the list than later ones.
Keyword research is the foundation of search engine optimization. It provides a window into searchers’ desires and needs. There are many expensive tools that claim to simplify and speed up the keyword research process. If you don’t have thousands of dollars in your budget, however, there’s always the old-school, free method. Read Article…
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If creating articles, blog posts, product descriptions, and other textual content strikes fear into your heart, fear no more. Here are tips to make writing easier, more engaging, and more optimal for natural search performance. Read Article…
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When you think of ecommerce, you probably think of the B2C business model. It is simply retail sales made from a business entity to an individual. Much of Amazon.com uses this model. But within the B2C ecommerce model, there are subcategories. Read Article…
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Keeping up with the Joneses in search engine optimization starts with clicking and scrolling in the search results. Copying competitors won’t help you outrank them. Instead, identify what they’re doing well, and then do it better. Read Article…
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Time is running out for the thousands of merchants still using Magento 1.9 or older. Many will migrate to Magento 2. It is better than Magento 1.9. Pages load faster and the checkout is faster, among other technical benefits. But why restrict yourself to Magento 2? Read Merchant Voice Post…
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Ecommerce merchants continue to rely on credit card payments for orders. Credit cards are convenient and fast, but they also come with risk. Merchants in the United States lose approximately $190 billion a year to credit card fraud. In this post learn how to minimize credit card fraud. Read Article…
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A primary marketing vehicle for apparel wholesalers is exhibiting at trade shows — spending big bucks for a limited number of buyers. Unfortunately, apparel wholesalers don’t typically devote an equal amount of money and effort to online marketing. This is a huge mistake. Read Article…
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Content marketing is meant to help your business connect with potential customers, building long-term relationships. The goal is to attract, engage, and retain those prospects with content that your business creates or curates, publishes, and distributes. Here are five content marketing ideas your business could try in March 2019. Read Article…
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How important is discounting? Most business owners and managers desire to increase sales without discounting prices. However, many feel that issuing coupons is a must for boosting ecommerce conversions. But what do you want? More sales or more profit? Read Article…
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An online store is a digital sales agent. It must interpret a buyer’s needs, pitch relevant products, and close the deal — much like in-store or direct sales associates. But are ecommerce merchants failing at all or parts of this? Read Article…