Both Bridgeline Digital Inc. (NASDAQ:BLIN) and Cheetah Mobile Inc. (NYSE:CMCM) compete on a level playing field in the Application Software industry. We will evaluate their performance with regards to institutional ownership, analyst recommendations, profitability, risk, dividends, earnings and valuation.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bridgeline Digital Inc. | 11.97M | 0.27 | 12.06M | -1.63 | 0.00 |
| Cheetah Mobile Inc. | N/A | 0.00 | N/A | 1.51 | 4.52 |
We can see in table 1 the earnings per share (EPS), gross revenue and valuation of Bridgeline Digital Inc. and Cheetah Mobile Inc.
Profitability
Table 2 has Bridgeline Digital Inc. and Cheetah Mobile Inc.’s net margins, return on assets and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| Bridgeline Digital Inc. | -100.75% | -72.8% | -43% |
| Cheetah Mobile Inc. | 0.00% | 32.7% | 20.2% |
Risk & Volatility
Bridgeline Digital Inc. has a 0.91 beta, while its volatility is 9.00%, thus making it less volatile than Standard and Poor’s 500. From a competition point of view, Cheetah Mobile Inc. has a 2.85 beta which is 185.00% more volatile compared to Standard and Poor’s 500.
Liquidity
The Current Ratio and Quick Ratio of Bridgeline Digital Inc. are 1 and 1 respectively. Its competitor Cheetah Mobile Inc.’s Current Ratio is 3 and its Quick Ratio is 3. Cheetah Mobile Inc. can pay off short and long-term obligations better than Bridgeline Digital Inc.
Insider and Institutional Ownership
The shares of both Bridgeline Digital Inc. and Cheetah Mobile Inc. are owned by institutional investors at 3% and 21.5% respectively. Bridgeline Digital Inc.’s share owned by insiders are 25.02%. Comparatively, Cheetah Mobile Inc. has 16.14% of it’s share owned by insiders.
Performance
In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Bridgeline Digital Inc. | -11.37% | -21.47% | -70.17% | -74.36% | -86.57% | -87.22% |
| Cheetah Mobile Inc. | 7.4% | -25.87% | -26.43% | -41.66% | -40.07% | -43.54% |
For the past year Cheetah Mobile Inc. has weaker performance than Bridgeline Digital Inc.
Summary
Cheetah Mobile Inc. beats on 8 of the 10 factors Bridgeline Digital Inc.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
Cheetah Mobile Inc. operates a platform that offers mobile and personal computer (PC) applications for its users and global content promotional channels. The companyÂ’s suite of utility applications optimizes mobile and PC Internet system performance and provides real time protection against known and unknown security threats. Its mobile and PC applications for users include Clean Master, a junk file cleaning, memory boosting, and privacy protection tool for mobile devices; CM Security, an anti-virus and security application for mobile devices; Battery Doctor, a power optimization tool for mobile devices; Cheetah Browser, a safe Web browser for PCs and mobile devices; CM Browser, a mobile browser; CM Launcher, a secure launcher that offers acceleration, secure protection, and stylish wallpapers, as well as automatically organizes mobile applications based on personal behavior; Photo Grid, a photo collage application that allows users to create professional looking collages of photos through an intuitive interface for mobile devices; CM Locker, a lightweight lock screen; and Duba Anti-virus, an Internet security application for PC and mobile devices. The company also offers content-driven applications comprising Live.me, a live video streaming application; and News Republic, a global mobile news service operator, as well as various products, which include mobile advertising publishing; mobile advertising platform; Duba.com personal start page that aggregates online resources and provides users access to their online destinations; Web and mobile games publishing; and cloud-based data analytics engines. It serves direct advertisers, including mobile application developers, mobile game developers, and e-commerce companies, as well as search engines. The company was formerly known as Kingsoft Internet Software Holdings Limited and changed its name to Cheetah Mobile Inc. in March 2014. Cheetah Mobile Inc. was incorporated in 2009 and is headquartered in Beijing, China.
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