MIAMI, March 6, 2019 /PRNewswire/ — In the age of technology, website accessibility is as critical a feature and has the ability to expand your company’s market. As part of a continued commitment to guide companies in self-promotion, online marketing agency, fishbat, explains the importance of increasing the accessibility of your company’s website.
What is Website Accessibility?
Website accessibility refers to the ease and ability for customers to access your website and find the information they need. Images, headings, keywords, and overall design are essential parts of your website so when your company decides to establish or rebuild your current website, it is essential to remember several tips that will increase the over accessibility.
Build That SEO
It is important to build that SEO when increasing your company’s website accessibility. Search Engine Optimization (SEO) is critical in the development of websites. When potential customers search for your company using primary keywords, your SEO will determine if your website is actually one of the first links in the search.
Ensuring that keywords are embedded in the copy throughout your website is essential. Images and infographics that link to more information to support your company’s website also promote an enhanced SEO, helping to determine if your site is a viable search option for users.
Become Mobile Friendly
Consider your main customer base – how many of your customers have smartphones or tablets that are used for quick searches? Probably more than half, which is why it is essential that your website is compatible with these devices.
If your company’s website is not accessible to mobile users, your potential customers will move on to competitors who offer accessible websites. For example, if a restaurant does not have their dinner menu easily accessible online, customers may choose to dine a different restaurant where they can view their dinner options beforehand.
Consider All of Your Customers
Keep your website legal and compliant by making it accessible to customers with disabilities. One way to do this is to ensure that your infographic images are readily accessible and the color contrasts are significant on the image. Customers with disabilities are still customers and should be treated equally. Not all of your customers have a natural ability with the internet and reviewing online information, which is why it is critical to include these customers who are still having difficulties as the internet becomes the new marketplace. Being a company that is all inclusive allows your company to rise above the competition and gain repeat customers.
About fishbat
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
SOURCE fishbat