So last year I decided to leave a company I had spent several years at as the marketing director. They got bought out and the new ownership didn't have a clue about marketing – even though they primarily bought the company because we dominated the space with our marketing.
Our secret ingredient was how we built the the site for organic SERPs. We used it to drive sales like crazy.
We had the site ranked for 13k+ keywords, 1,400 were position 1-3 on Google and 4,700 were in the top 10 on Google. And I'm talking about good keywords. The kind of keywords that get 5-15k searches a month each.
Well, a few months after I left, they decided that they wanted to make a better looking site… but because the old one had so many pages and "too much" content, they decided to trim the whole thing down from 300ish pages to about 25. Didn't do 301 or 302s… the new pages are just images – no text at all, the custom WP site my team and I built was replaced with a… SquareSpace site.
Well, you all can probably guess what happened… They lost 60% of the traffic because they were completely deranked in SERP ranking for half of the keywords where they ranked top 3. The rest of the keywords declined in rank to where they are useless.
Take a look at this sample to see: https://imgur.com/a/rRo9O5d
It's painful for me to see so much of that hard work get destroyed… all because they didn't know what they were doing.
So, if there are any business owners out there that have lost a web developer or online marketer and are thinking of making changes… please get professional help.
submitted by /u/steve_the_woodsman
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