The magic trick that doesn’t involve CGI
You might have seen Apple’s ad for the HomePod (above). While it is longer than usual, I think it’s worth a watch. The premise is simple. It’s visually stunning. It almost feels like magic, until you realise very little CGI is used, if at all. The behind the scenes runs 7 minutes and goes through the whole process, from casting the actress to the mechanism behind the moving props.