Search engines have become more sophisticated and intelligent than ever. And why not, since most people turn to the internet to gather virtually any information from restaurant recommendations, fashion trends, music releases and even diagnosis from certain symptoms. Google s new features such as increase in voice-activated search and answering questions directly on the search results known through featured snippets are just some of this year s crucial SEO trends that will determine the SEO strategy of web owners. It means Google is stepping up the competition, but with the right strategy you ll be able to dominate in the SERPs.