A Marketer’s Guide to the Internet of Things will demystify the Internet of Things (IoT), provide an update on the current adoption of IoT and explain how organisations can use IoT in marketing.
It will explain the role of IoT as part of the trend towards ubiquitous computing and the opportunities that gives marketers to acquire data, develop products and services and add value to customers
The report will:
- Help marketers establish an IoT point of view and opinion on how it might fit into their marketing plans.
- Provide an overall understanding of IoT and how it combines with other emerging technology trends.
- Make predictions on market size and the speed of adoption.
- Explore how and why IoT will transform the marketing of products and services and how it can be harnessed right now.
- Offer examples from different industries including retail, FMCG/CPG, financial services, utilities and telecommunications, travel, manufacturing and logistics, pharmaceutical and healthcare.
- Explain the breadth of opportunity afforded to brands, including revenues, brand extension, customer service and advertising.
- Discuss important considerations for designing a strategy.
- Propose a formula for IoT success.
Econsultancy would like to thank the following people for their contribution to this report:
- Niall Murphy and Andy Hobsbawm, Co-founders, EVRYTHNG
- Josh Valman, CEO, RPD International
- Tom Wood, Managing Partner, Foolproof
- David Simmons, CTO and General Manager, Ping Asset Ltd
- Hans Nasemann, VP Major Appliances Asia Pacific, Electrolux
- Gerd Leonhard, CEO, The Futures Agency
- Mirko Giacco Michelangelo, Director of Commercial Operations and Digital, Vodafone Hungary
- James Chandler, Chief Marketing Officer, IAB UK