A year on – Econsultancy


GDPR was the pressing concern for marketers in 2018.

In this briefing we’ll look at what has happened since the GDPR came into force, including:

  • A brief GDPR recap
  • GDPR myths in 2018
  • Many businesses were not ready
  • 2019 the year of enforcement?
  • Is adtech a target?
  • AI and the future of data processing
  • Brexit
  • Consent management platforms
  • What’s next? The ePrivacy Regulation
  • The global knock-on effect of the GDPR

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